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| | The *Networker's First Stop Training Network is not currently active and cannot accept new posts | | 5 Keys to a Viable Niche | Views: 779 | | Jun 15, 2007 8:51 pm | | 5 Keys to a Viable Niche | # | 
Donna Mann | | Hi Everyone
Here are 5 keys to look for to decide if a niche is a viable one for your business:
1. They are easy to find and reach.
Can you think of three places (online or off) where your target market gathers, whether it's in a formal or informal fashion? Can you get easy access to them?
2. They hang out in some organized fashion.
Are there memberships, associations, and organizations made up of your target market? Is there a list of members that you can access?
3. There are enough of them.
Your niche has to be large enough to sustain your business for the long haul. It's great to have a highly specialized niche that's small, but if you do, see #4.
4. They have money.
In order for you to stay in business, your niche has to have enough money to pay for your offerings. In addition, they need to understand the value of what it is that you're offering in order to invest that money with you. In other words, do they need to be educated about how your offerings will serve them in some way, or do they already get it?
5. They have a problem worth solving.
Every niche has struggles and challenges. In order for you to build a viable business within that niche, they have to have problems that they really want solved. Be sure to listen in to the conversations the people in your niche are having to understand what they are struggling with the most to see if there are solutions you can offer.
Donna Mann
DEE Virtual Assistant Services
www.deevirtualassistsvcs.com
"Assistance is just a mouse click away"
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