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| Feb 22, 2007 2:36 am |
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re: re: re: re: re: re: re: re: re: re: re: re: re: Ad critique thread... |
| Althea Garner
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OK, Kimberly... here goes:
I like the fact that it's all on one page, BUT.....
* My first reaction was that the graphic in the banner was squished and that jarred me. On closer scrutiny, I realized that you may have done this to avoid the white background of the 'Higher Level Services' logo bleeding into the blue sky area. Perhaps you could crop some of the graphic?
* I like what you have done with the gray sidebar (next to the body text) - is there any way that you can line up the division between the brown 'Higher Level Services' background and the blue cell, to the right of it. The mal-alignment takes away from the message.
* Being the age that I am, I like the LARGE text (oh, thank you, thank you, thank you!) and I also like the way that you have drawn attention to key points by using red font. Wills being what Wills are (something no-one really believes that they need!!!!) I don't think that you are describing the graveness of the alternative, sufficiently.
You might as an example ask the question "Do you know that your home could go into Probate for two years or more, if your loved one died 'intestate' (without a valid Will), during which time, how would you live?"
You might also consider asking your readers what they would do, if they went into in a coma - would they want the plug pulled? When you can't speak, you are without control! A legal and valid Will, speaks for you.
If you are going to use periods at the end of paragraphs, then use them at the end of every paragraph (after 'Pre-Paid Legal Life Events Plan')
* "ACCESS LINK WILL BE SENT TO EMAIL ADDRESS PROVIDED" ~ change to 'E-MAIL'
* Now, the form:
I am not too happy with your choice of colors, here. Black text on dark blue is difficult to read - consider white text on dark blue. You might also want to space the 'e-mail' field from the 'phone' field like the other fields.
And yes, I did test your hyperlink and IT WORKS! Good job!
A nice web page advertisement - I like it!
:)
ALTHEA GARNER (Star Real Estate)
Realtor
http://www.altheagarner.com
http://www.OCstaarz.com
Search over 38,000 homes at my web site: http://www.OCSTAARZ.COM
___________________________________________
Remember... I am NEVER too busy for your referrals!
Private Reply to Althea Garner (new win) |
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