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Ad critique thread...Views: 284
Sep 28, 2006 4:04 pm re: re: re: re: re: re: Ad critique thread...
Althea Garner

You see how different your 'ad' is to mine, DeAnna? Your ad works great for me because it is in short paragraphs that enable me to take in the benefits (to me) of your service, without devoting much time to it.

In my case, because I am in such a personal business (real estate) - consider that I deal with a product where people undress, clean their teeth, shower, sleep and yes, even become intimate - my ad needs to be more conversational, because I have to build a rapport with the reader.

When writing ads, one's product governs the way that it must be written. The more personal the product, the more important it is to build trust and convey sincerity.

My question to you and other members, DeAnna, is: did my ad paint a picture of me, as a real estate professional?



:)
ALTHEA GARNER (Star Real Estate)
Realtor
http://www.altheagarner.com
http://b2bconnection.com


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